Fancy Feast is making cat food for humans at this NYC pop-up
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Curious about what your cat’s food tastes like? Well, this event has you covered.
To honor International Cat Day on Aug. 8, Purina — the company that makes Fancy Feast — is celebrating in NYC with a Fête du Feline food festival.
The pop-up in Madison Square Park showcased the flavors of Fancy Feast cat food so pet parents can sample human-grade versions of their fur babies’ grub.
The brand hoped “to create an amazing experience that will translate into ‘Oh, yes, this is the kind of wonderful experience that my cat would have,'” Fancy Feast’s in-house chef, Amanda Hassner, told The Post.
On Tuesday, guests wandered around the white-graveled section of the park, cordoned off from curious onlookers, as they nibbled under the white umbrellas that gave the whole event that exclusive Hamptons feel.
The chef pulled from some of the brand’s most popular products to create a special Fancy Feast-style menu. But no, guests aren’t lapping up their meals out of tin cans.
Chef Hassner took inspiration from the flavors and texture of the cat food products and reimagined them for a human palate — and some of the dishes definitely looked a little fishy.
“I just wanna make sure that you guys understand we cook human foods for humans,” Hassner clarified.
She served up a savory basil lemonade garnished with a piece of shrimp covered in everything seasoning; a silky saffron bisque with honey pepper salmon, a human version of the fish broths; a Tuscan panzanella with braised beef, a take on the brand’s beef ragu-flavor Medleys; and an apricot pound cake, a sweet spin on the Savory Cravings treats.
“What’s important is that there’s variety. We would like to give your cat something different every day,” Hassner said.
The highlight of the festivities is the pâté tasting menu, inspired by Fancy Feast’s wet food, from Hassner and YouTube chef Andrew Rea.
Rea told The Post that he was excited about the challenge due to his “borderline-unhealthy amount of love” for his cat, Bucky. (And he’s not the only one: A study found that many millennials love their pets more than their human family members.)
The chef even turned to his beloved pet for direction. “When I serve Bucky the Fancy Feast Gems — which he devours — he goes straight for the gravy on top. So I was trying to figure out what would make me as excited to dig into a pâté,” he told The Post.
Fancy Feast Gems feature a “halo” of gravy, which inspired Rea to introduce a fruit element to balance out the savory richness. So, he went with a pear mostarda, similar to a chutney.
Meanwhile, Hassner also included her takes on the wet food with a classic chicken liver pâté and one infused with white wine chicken gravy reminiscent of the Savory Centers — all of which looked like it could have been served to Bucky.
The event also featured hand-drawn pet portraits, custom engraved serving ware, a Q&A with Purina’s pet behavior expert, Annie Valuska, Ph.D., and a coveted meet-and-greet with the iconic Fancy Feast cat.
The Fête du Feline was the second year in a row that Fancy Feast converted their kitty menu into an exclusive human feast. Last year, they launched a two-night pop-up Italian restaurant, Gatto Blanco.
While all the plates might not have been as Instagram-worthy as dishes served at the average food festival, the exclusive tasting menu still drew a crowd, as it usually does in Manhattan.
“There’s no more perfect expression of love than a delicious meal,” Rea insisted.
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